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SNL Humor Can Illustrate [Un]Viable Business Models

In a very funny 2014 skit from Saturday Night Live, Melissa McCarthy plays a founder with a business idea – personally eating people’s leftover pizza – and is trying to get a small business Read More...

Category: Education and Teaching

Authors: Danielle Ailts Campeau and Michelle Somes-Booher

The Story Behind the Business Model Canvas

The Business Model Canvas (BMC) is certainly one of the best-known strategy tools for conceiving the business model of a start-up or analyzing the business model of an established company. It is a Read More...

Category: Research Insight

Author: Guillaume Carton